The challenge
James Kirk built Draftly in his spare time over three months. A lightweight AI tool for writing LinkedIn posts, Draftly had a small but enthusiastic group of beta users who kept asking when they could pay for it.
The problem was the website. James was a developer not a designer. He had tried building a site using a basic template but it looked unfinished and he was embarrassed to share it publicly. Every week he delayed the launch was another week without revenue.
He had a working product, a waiting audience and no website that matched the quality of what he had built.
The solution
James found Solra while searching the Framer marketplace on a Friday evening. He purchased Pro, spent Friday night reading through the components and started customizing on Saturday morning.
By Saturday evening the hero section, features and pricing were done. Sunday was spent on the blog, changelog and about page. The site went live Sunday night with a simple post on LinkedIn announcing the launch.
James used the waitlist page as a soft launch first, collecting 200 emails before opening signups the following morning.
The result
The launch post got more engagement than anything James had ever posted. The site's professional appearance gave Draftly instant credibility with an audience that had only ever seen the product in screenshots.
Within 48 hours of opening signups Draftly had 340 registered users. By the end of the first week James had his first paying customer. By the end of the month he had 47 paying subscribers generating enough monthly recurring revenue to cover his costs.
James has since quit his day job to work on Draftly full time.
In their words
"I am a developer. I have zero design skills. But nobody who visits the Draftly site believes that. Solra made me look like I had a proper team behind me from day one. That credibility was everything in those first few weeks."
James Kirk, Founder at Draftly
Buy Template